Press Releases
Jul 23, 2020

Altair Semiconductor Changes Its Name to Sony Semiconductor Israel

 The company’s cellular IoT product line to maintain “Altair” branding

HOD HASHARON, Israel – July 20, 2020 – Four years after being acquired by Sony, Altair Semiconductor is becoming Sony Semiconductor Israel, Ltd.

“We have been honored to be part of Sony for the past four years, playing a key role in the company’s core business,” says Sony Semiconductor Israel CEO Nohik Semel, “To better reflect our long-term commitment to our partners and customers, as well as the quality of our offering, we have decided to change Altair’s company name to Sony.”

According to Sony Semiconductor Solutions Corporation Representative Director and President and CEO, Terushi Shimizu, “We expect to see great innovations in the field of IoT and Sensing as we continue to make it easier for machines to talk to each other and to build AI capabilities directly into our Semiconductors and Solutions.”

These innovations include low-powered cellular IoT chipsets, IoT security developments, and world-class technologies in the area of AI signal processing and sensing.

Sony Semiconductor Israel is a leading provider of cellular IoT chipsets. Its globally certified chipsets are the industry’s smallest and most feature-rich solutions, providing the market’s lowest power consumption and enabling the longest battery life for numerous IoT applications. Altair-based solutions power smart meter IoT; vehicle telematics devices; personal, logistical, and pet trackers; and connected wearable devices.

Sony Semiconductor Israel also developed the AI Digital Signal Processor (DSP), which was included in the recently announced intelligent vision sensor IMX500/IMX501 by Sony Semiconductor Solutions Corporation. The new solution balances the need for a powerful AI engine with limited space and low power consumption, creating the world’s first image sensor with built-in AI processing.


About Sony Semiconductor Israel

Sony Semiconductor Israel is a leading provider of cellular IoT chipsets. The company’s cellular IoT chipsets are the smallest and most highly integrated LTE CAT-M and NB-IoT chipsets on the market, featuring ultra-low power consumption, hardware-based security, and a carrier-grade integrated SIM (iSIM), all 5G ready.

Sony Semiconductor Israel partners with leading global vendors, including ARM, G+D (Giesecke+Devrient), HERE Technologies, Murata, and Sierra Wireless, to provide low-power and cost-efficient modules for a range of industrial and consumer IoT applications such as trackers, smart meters, smart labels, wearables, and vehicle telematics. The Altair chipsets are commercially deployed on the world’s most advanced LTE networks, including AT&T, Deutsche Telekom, Docomo, KDDI, SoftBank, Verizon, and Vodafone.

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